By Debbie Stone
Photos: Kate Russell
The first thing you notice when you walk into Linson’s Design Source is its vast showroom. Design samples are everywhere, from window coverings and upholstery, to bedding and furniture. “We carry over 450 lines of interior and exterior fabrics,” says owner Lupie Linson, “which gives us the distinction of being the largest fabric supplier in New Mexico.” She adds, “People are always very surprised at our extensive selection. And chances are, if they don’t see it here, we can get whatever’s out there for them.”
Linson, who runs the company with her husband Chris, has been in the design business for 39 years. “Chris got started as an upholsterer, and then we began manufacturing our own furniture, which we’ve shipped all over the world,” explains Linson. “We eventually expanded to include window treatments—blinds, shades, curtains, valances, swags—and bedding. We have our own drapery and upholstery workrooms, so everything is made on-site, which is a real plus for us, as well as for the customer.” Additionally, Linson is a major Hunter Douglas dealer.
The store, a fixture off Cerillos Road, serves Santa Fe and the surrounding area, though its reputation exceeds the local region. “Our reputation is far-reaching,” adds Linson, “as we have clients from all over the country.” More than a phenomenal selection of great products, Linson’s is known for its professional services and for its long-term commitment to the community. The company works with interior designers, as well as directly with customers, on both residential and corporate projects. “We have a positive attitude with each of our customers, no matter the size of the project,” explains Linson. “And we love our work because each job is different and creative in its own special way.”
Customers often remark on how happy Linson and her staff are, including their installers. They also note how much they appreciate the personal “counseling” they receive when it comes to selecting the right products. “We take the time to find out what people need and what they really want,” says Linson. “It’s important to know how and where the product is going to be used—are there going to be kids around? Do they entertain a lot? Does the product need to give more light? More insulation? Softening?”
Linson emphasizes that she won’t let a customer buy something that is not going to meet their needs: “We don’t let people make mistakes.” Word-of-mouth has primarily been responsible for spreading Linson’s reputation for exceptional quality and service. The company has many repeat clients and serves generations of families. “We are very grateful for the business,” acknowledges Linson, “as it is the reason we have had staying power all these years.” Currently, with the healthy economy, the store is busier than ever, and Linson admits she probably measures around 200 windows a week. “We do a lot of in-home consultations too,” she says. “No matter how busy we are, our customers and their needs will always come first.”